High quality Branding Design tells your story, how you’re unique, builds brand image, attracts customers, increases lead conversions, makes your presence felt strong in the market.

Especially, your logo is like face of the business which grabs attention and credibility. Logo must be designed considering target audience, culture of the company, company’s color scheme, font choice, business name and tag line, products or services offered etc.

If you’re looking to get your logo designed, here are the points that’d help you take the right decision.

Types of logo:


Word marks are logos that only consists of text in a stylized format using a unique font / calligraphy. A recent study revealed that out of the logos belonging to the top 100 brands in the world, 37% of the logos are word marks. Examples of word mark logos include Samsung, Nokia, Coca Cola, Google, Yahoo, Sony and Facebook.


Letter marks are logos that consists of word, but highlight only the company’s initials rather than their full name. Examples of well known letter mark are IBM (International Business Machines) and EA (Electronic Arts).

Combination Mark

Combination marks or iconic logotypes are a combination of word mark and symbol mark – associating both the name of the company and a visual icon. Nike, Adidas, Pizza Hut are all examples of combination mark.

Symbol Mark

Symbol marks are logos that consists only of a symbol or icon without the use of words or letters. Apple, LG and MS Windows are all good examples of symbol mark.


Emblems position text inside a symbol, wherein they are both practically inseparable. Emblems thus resemble the look of an official badge or seal, making them a favourite choice for government and political organizations. Some of the well known emblems include Starbucks Coffee, Harley Davidson and Federal Bureau of Investigation (FBI).

We at World Vision Softek offer high quality logo design services starting at startup friendly prices, giving your business the brand edge.

Our process of Logo designing:

  1. Capture inputs, ideas from client
  2. Research Client’s Business
  3. Brainstorming with design team
  4. Minimalist approach
  5. Think Different
  6. Design Draft
  7. Client Review
  8. Design Creation, Iterations
  9. Final Design (Print, Web, Mobile Versions with Source file)
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